About Us
Kusar Rukhsana
Head of Fashion Designing Team
Kiran Yasir
Head of Local Designing and Quality
Mahwish Munir
Head of International Design and Quality
Faiqa Munir
Assistant to Head of Fashion
Haroon Ashiq
Head of Stitiching and Logistics
Welcome to Baji Store, your premier destination for authentic Pakistani fashion. Bridging the gap between traditional elegance and contemporary style, we proudly bring Pakistan’s rich textile heritage to the global stage. From the bustling markets of Lahore to the vibrant streets of Karachi, our collection is curated from all corners of Pakistan, ensuring a diverse and authentic selection.
Our mission is to make Pakistani clothing accessible to everyone, anywhere. Whether you’re looking for the latest trends in shalwar kameez, intricately embroidered bridal wear, or casual yet chic kurtas, Baji Store offers an unparalleled selection. We partner directly with renowned Pakistani brands and artisans, guaranteeing authenticity, quality, and craftsmanship in every piece.
At Baji Store, we celebrate the beauty and diversity of Pakistani culture. Our platform is more than just a store; it’s a journey through the heart of Pakistan’s fashion landscape, designed for those who appreciate the artistry and story behind their clothing. Whether you’re in Pakistan or anywhere else in the world, join us in embracing Pakistani fashion at its finest.
Kanwal Elahi
Chief Executive Officer
Sarmad Elahi
Head of Procurement
The Philosophy
“In the tapestry of existence, clothing is more than a mere necessity or adornment; it is a language, a form of expression that transcends the boundaries of spoken words. At Baji Store, we believe that every thread woven, every pattern crafted, and every color chosen tells a story, your story. Our mission is to provide a canvas for individuality, a space where fashion becomes a medium for self-discovery and expression. Just as every human being is an intricate blend of thoughts, emotions, and experiences, so too should their attire reflect the depth and diversity of their inner world. We curate our collections not just with an eye for the transient waves of trends, but with a vision to foster a connection between the garment and the wearer, making each piece a chapter in the vast narrative of human experience. In this digital age, where the world is at our fingertips, we strive to make Baji Store not just a store, but a journey towards finding one’s unique voice in the chorus of humanity, one outfit at a time.”